Apple say : iPhone - ONE phone - this is the best in the world. There is no smartphone better than the iphone. One phone, one choice. Why you guys want to "frust" over what brand/model/type to buy. We at Apple has decided for you. Our choice is the BEST. Don't even bother to think. We have decided for you. Just buy iPhone

Samsung says: We offer you choices.  We are not the "force down your  throat" manufacturer . Use your intelligence to select one that meet your needs and budget. We believe in user power and freedom of choice.