QUOTE(Agito666 @ Sep 21 2011, 02:15 PM)
they target newbie right?
newbie like smaller sensor for sharper photo?

No idea, the price is not cheap either; and there're so many competition available, especially the GF3. Remember recent DigitalRevTV video comparing between LX5 and GF3. The Nikon mirrorless would be something like LX5 but with interchangeable lens and better performance, but actually, you may notice many compact users want to achieve the shallow DOF and "bokehlicious", which they can't get from their compacts (unless they do close up/macro; which even Nokia N8 can do it).
So, question is, for people moving from compact to mirrorless, will they choose Nikon mirrorless or the competition out there? Unless they prefer Nikon brand or looks, or?
For smaller/compact size, I think Pentax Q might be even more interesting and with the tiny small lens, there's up to 7 or 8 lens available, numbered by 1, 2, 3, 4... and the operation is more towards professional, etc.
Anyway, I'm sure there will be it's own category of users/fans, just that, I don't see it able to compete much. More if Canon announce their mirrorless with larger sensor and more tempting features.
I remember NikonRumors posted a poll about who will buy, the result was very negative, but who knows because maybe someone will change their mind after seeing the real thing and the special features.
If this doesn't sell well, wonder what will happen. The worst is those who bought it and has to suffer the fate.