At the postgraduate level, we are taught to think like a scientist and how to successfully apply the scientific method to our research work. A critical feature of this process is testing our hypothesis with experiments.

Good experimental design for each and every experiment we conduct will greatly enhance our chances for success in the lab. Even if we obtain a negative result, a well-designed experiment will give us confidence in our work and the reliability of our data.

How do you generate creative ideas for problem-solving in designing good experiments? And, what is the advantage of your idea generation method?