QUOTE(Critical_Fallacy @ Jan 4 2013, 12:10 AM)
PF T.J.
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I really like your meaningful idea of making "seabird's nest" as alternative to "Shark-fin" in Shark fin soups. Tough it is not known in advance whether the "seabird's nest" substitution will be truly accepted by the Shark fin soups enjoyers, and whether a viable seaweed farming model and ecosystem can be created to sustain them.
BENEFICIAL VALUE PROPOSITION
You and your supervisor should make a value proposition which increases the benefits and reduce the sacrifices that customers perceive as relevant, build on the competences and resources that the Seaweed Farming Sector is able to utilize more effectively than its competitors (Shark-fin Hunters), and be recognizably different (unique) from competition to create competitive advantage. How about working with the Department of Fisheries to make promotional documentary on Seaweed Farming on RTM Channel 2?
STRATEGY
Another strategy could be to implement new technologies that contribute to meeting the societal challenges, without necessarily changing people’s behavior. For example, Unilever has been working to increase the concentration of washing detergents with the aim of reducing the energy used in production and transportation. However, they realized that users tend to increase the amount of detergent used above what is needed for good washing results. Hence they decided to design a powder tablet specifically to counteract this ‘rebound’ effect. The tablet form prevents the use of excessive amounts of powder, and enables users to wash more sustainably.
CHANGING BEHAVIORS
People are not likely to change their behavior if it requires a sacrifice. Some users might be willing to make a sacrifice to some extent if their motivational values are of the universalism kind. However, many more people are likely to change their behavior if a pleasurable experience is offered, and the innovation addresses their motivational values.
EXAMPLE
As an example, if people need to change their eating habits to live healthier lifestyles, they might be willing to sacrifice by preparing fresh food themselves if they are given recipes that match their personal taste. However, if the recipes provided take more time to prepare and cook, and this extra time does not fit their lifestyles and other activities, not many people will stick to cooking the healthier recipes. After a while they will return to microwaving the same prepared food that they used to eat before.
Added on January 4, 2013, 12:26 am(1) Can Malaysia produce the kind of seaweed better than Japanese Nori?
(2) Can we have Family-Friendly Farming of Seaweed for small consumption?
(3) Can you think of something that expand the seabird's nest to other widely-accepted applications?
(4) If your method is patentable, have you filed any patent application for the efficient Seaweed Farming process?
Thanks for the reply

I apologize but I'm not very sure what you are on about
These Seabird's Nests are already been used as SharkFin soup substitutes in most restaurants as we speak

For those who really want real Sharkfin, they will have to get them illegally..
These Seabird's Nest (Scientific names: Genus
Kappaphycus and
Eucheuma) are already extensive cultivated throughout the globe, and are the top carrageenan producers worldwide. The only problem we have now is poor farm management and technology (and of course corruption

). As preliminary work, we hope to be able to better educate our local farmers to increase their farming efficiency and production, which will in turn help give them a better life.
Still, I agree with you on your Example. Its a good idea to introduce the consumption of raw Seabird's Nest to Malaysians. The Sabah people eat them all the time, but since cultivation of these seaweeds in the Peninsular is pretty limited, most people have no idea what these SeaBird's Nests are. (I've attached a photo below for people who are curious

)
Kappaphycus alvarezii:
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Kappaphycus striatum:
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(Beautiful, aren't they? Can be brown, yellow, red, pink, purple in color too)
Can Malaysia produce the kind of seaweed better than Japanese Nori?Good question haha, I guess it depends on people's taste. Apart from the carrageenan used in ice cream, fruit juices etc. We are starting to see more raw food/drinks made from SeaBird's Nest. But I doubt at this stage they can compete with Nori at all because of the different texture and taste
The SeaBird's Nest drink is a recent example, and can be found in many cafes now:
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An of course, the very popular SeaBird's Nest dish in Sabah (those who have been to Tawau and Semporna will probably have tried it before):
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Can we have Family-Friendly Farming of Seaweed for small consumption?Most of the farmers in Sabah consist of the entire family

And the harvested plants are measured in tonnes

If you are referring to rearing in aquariums, its not a problem as well as long as its a marine environment (like those used to rear marine fishes), after it grows up (it only takes 30-45 days to reach around 1m in the sea), can display or eat
Can you think of something that expand the seabird's nest to other widely-accepted applications?I think it is already very widely applied haha... the products are mentioned in the earlier post~
Its because of its extensive applications that these seaweeds are so widely cultivated. Taking them as food is only a very minor "application"
If your method is patentable, have you filed any patent application for the efficient Seaweed Farming process?I don't my findings are worth patenting haha~
Sorry for the long post

**I guess I should promote more on SeaBird's Nest in my blog (thanks for the inspiration! haha)
This post has been edited by [PF] T.J.: Jan 4 2013, 01:12 AM