Can u confirm that it is a new set and not a demo unit? U can check in service menu but if u r not careful and do not know how to do it, get someone who knows how.

Pls change ur mode from dynamic mode and select cinema mode or true cinema mode. Reduce contrast temporarily to below 30 for a start.

I would suggest for a start, google evangelo's break in slides and run them for a bit and see if the IR reduces.

I have played with the 2011 panasonics (VT series) and found that the IR is much much better than last years sets, so I am not sure why u r seeing this. If u r based in the northern region, PM and I can see if I can help u.

U sure it said 600mins. The Pannys normally show in hrs and mins.

Hmm, I would need to check. I believe i is 559 hrs....

Just let them know that they gave u a display set and ask them to change it to a brand new set. They normally will change when u r clear abt ur facts.

I will forward to my contact at Panasonic Malaysia if u want.