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> Lotus to be renamed Lotus NYO in China, don't want confuse with Youngman "Lotus"

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TSalpha0201
post Jun 16 2011, 10:35 AM, updated 12y ago

¡¡¡llǝ� ǝuoƃ �ou s,�ɐɥ�
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Lotus arrives in China, with a New Logo

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QUOTE
Lotus officially arrived in China today with the Evora and Elise. And with a new name as well: Lutesi, to differentiate from Youngman’s ‘Lianhua’ Lotus-line. Big surprise though was a new logo with the letters NYO added. According to the Chinese press ‘NYO’ stands for ‘new’, again to differentiate from Youngman. A bit of a strange story that is since Youngman doesn’t use the Lotus-logo.


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SoS
TSalpha0201
post Jun 16 2011, 10:47 AM

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QUOTE(Matrix @ Jun 16 2011, 10:39 AM)
WTF...NYO?? New York Orange?? Neo?? Nio??

But i do remember Youngman plaster LOTUS all over the tradeshow from the photos last time....
*
Coz Lotus is the only car manufacturer that cannot secure own name & branding. doh.gif

 

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