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> Lotus to be renamed Lotus NYO in China, don't want confuse with Youngman "Lotus"

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TSalpha0201
post Jun 16 2011, 10:35 AM, updated 12y ago

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Lotus arrives in China, with a New Logo

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QUOTE
Lotus officially arrived in China today with the Evora and Elise. And with a new name as well: Lutesi, to differentiate from Youngman’s ‘Lianhua’ Lotus-line. Big surprise though was a new logo with the letters NYO added. According to the Chinese press ‘NYO’ stands for ‘new’, again to differentiate from Youngman. A bit of a strange story that is since Youngman doesn’t use the Lotus-logo.


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SoS
SUSMatrix
post Jun 16 2011, 10:39 AM

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WTF...NYO?? New York Orange?? Neo?? Nio??

But i do remember Youngman plaster LOTUS all over the tradeshow from the photos last time....
riph
post Jun 16 2011, 10:40 AM

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Lotus Neyo tongue.gif
Aydee
post Jun 16 2011, 10:47 AM

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Lotus Nyiur
TSalpha0201
post Jun 16 2011, 10:47 AM

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QUOTE(Matrix @ Jun 16 2011, 10:39 AM)
WTF...NYO?? New York Orange?? Neo?? Nio??

But i do remember Youngman plaster LOTUS all over the tradeshow from the photos last time....
*
Coz Lotus is the only car manufacturer that cannot secure own name & branding. doh.gif
yamato
post Jun 16 2011, 05:23 PM

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Neo is a greek word for young or new.

Nyo....... failed yawn.gif
ericmaxman
post Jun 16 2011, 05:24 PM

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psycho1
post Jun 16 2011, 05:33 PM

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Alamak... doh.gif doh.gif doh.gif doh.gif
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