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 ChaTime Bubble Tea, thinking of taking this franchise

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SpringChill
post Dec 8 2011, 10:52 AM

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This is my personal opinion of the Chatime franchise. I see that the franchise owner is so willing is selling away franchise that it's ultimately hurting the brand itself. Kudos to him since he'll just be reaping the benefits of the royalties while owning the high traffic volume outlets such as Mid V and One Utama. But to the others who own supposedly 'second-tier' location, the ROI may take awhile or even worse negative returns. You can see how it's proliferating like mushrooms at almost every location such that the sales at such location are thinly spread.

I don't believe that the franchise owner works to protect the brand and its franchisee

 

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