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 SS2 mall is a failure since it open begin 2011, (the % taken up is low, almost 1/2 year)

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michaellee
post Apr 22 2011, 04:56 PM

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QUOTE(jusco1 @ Apr 22 2011, 04:18 PM)
it will not be easy to revive a dying mall..
regardless it is a shopping mall, hyper market or jusco...
hehehhehehee
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Malaysians have been spoilt with hypermall likes 1U and Mid Valley that anything smaller or specialised will not survive. Another thing is the intense competition. In Australia, they tend to survey areas before allowing anything to be built. Hypermall will be minimal. You probably need at least 500,000 population before they allow one to be built and probably nothing else nearby. Even then, their hypermall is so much smaller than likes of 1U and MV. Just see the distance between 1U, MV and Curve. It is not easy for anything nearby to survive.
michaellee
post Apr 22 2011, 05:31 PM

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QUOTE(kochin @ Apr 22 2011, 05:23 PM)
kh8668, you are the reatil agent for ss2 mall kah? why so helpful to them?

anyway, forummers here are all so great and helpful (me included lah), so might as well shed my 2 rupiah lah:
1. what is ss2 well known for? get those people in and get them in with style.
to elaborate, ss2 is mushrooming into a bridal specialist. perhaps group all the bridal shop onto the top floor ala a theme for the mall (bridal mall).
2. ss2 is also famous for their mamak and murni. give these big timers in local ss2 preferred shops in ss2 mall. in that way, ss2mall by virtue is representing a updated ss2 neighbourhood. everything they love about ss2 would be concentranted in this mall itself. imagine you walk in, u see familiar ss2 faces. murni, new paris restaurant, the taiwan beef noodle shop, etc.
3. get the goldsmith in as well. remember all those gold smith in the ss2 square. if they can survive so long, they must be doing decent business. and if they can attract crowd, have a sub-theme in the mall. and they even complement the bridal theme too. when getting married, sure must buy gold for present mah...
4. banks. one of the many features in ss2. get the banks to operate inside the mall ala curve, ikano. have sunday banking too.

am sure with the above, BHAM! ss2 mall will be the more happening place instantly.
what do you all think?
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Unfortunately in Malaysia's context, specialist malls are not all that common yet. In fact not many places in this world, can you find specialist malls. Eg. if it becomes a bridal centre, only people who wants to get married will go there. But when you reach that mall, you will find the walk-in traffic too small. Chinese will say, not enough "yan hei". Specialist gold smith malls, I have seen a few. With Dubai gold souk market being the most successfully marketed.

 

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