Endemol Sport Brings Dublin Super Cup to 160-Plus Territories
By Kristin Brzoznowski
Published: July 27, 2011
    LONDON: The inaugural Dublin Super Cup is set to air in more than 160 territories around the world, through agreements signed by Endemol Sport, in combination with its partner rights agencies.
This reach is due to a combination in-house rights sales to more than 100 territories in Europe, Middle East, Africa and the Americas. Sales in additional selected markets were secured through partner rights agencies: the Kentaro Group in Europe and Central and South America and Total Sports Asia in Asia.

More than 20 new broadcast deals were recently reached for the international football tournament featuring Manchester City, Inter Milan, Celtic and Airtricity League XI. New deals include Abu Dhabi Sports, Sky Italia, Viasat Sport East, DigiSport Romania, Orange Sport France, Gol Televisión Spain; Astro Malaysia, Beijing TV, Guandong TV, Jiangsu TV, PCCW Hong Kong, Sky Net, Starhub Singapore; ESPN Brazil, Sky Centro America and Sky Mexico, among others. In Ireland and the U.K., Sky Sports feature the event in 3D and in High Definition. Elsewhere, broadcasters will all be accessing the HD World Feed.

Gregg Oldfield, the managing director of Endemol Sport, commented: “These latest deals further underline the international appeal of this tournament and we are excited Ireland and Dublin will receive such great exposure. The fact that over 160 territories are broadcasting The Dublin Super is testament to the world class status of the clubs taking part.”