Longchamp was made famous with the above bag.
Before that, not many people know about it. And now almost everyone on the street is carrying that bag. There are lots of imitation of that particular bag and lots of other companies coming up with such bag which is almost the same.

However, I find that it's still cheaper than coach. Not on par with Burberry, LV or Gucci. In France, you can get that longchamp bag for like rm400 or so only.

It's actually quite a practical bag, waterproof somemore. But then, I don't want to be seen carrying a bag that everyone has.