KUALA LUMPUR: 7-Eleven Malaysia Holdings Bhd (7-Eleven) aims to maintain 10% annual growth momentum in its in-store services' revenue by expanding the segment, deputy chief executive officer Gary Brown said on Wednesday.
"Commissions from in-store revenue posted an average growth over 10% in recent years. It contributed RM57mil to total group revenue of RM1.67bil last year. We would like to maintain such growth momentum.
"In-store services are a significant profit contributor to our bottomline and will be a major contributor to our growth, moving forward," he told a media briefing after a signing ceremony with Touch and Go Sdn Bhd, InComm International (InComm) and MOL Access Portal Sdn Bhd (MOL).
As part of its strategy to expand in-store services to drive store traffic and profitability, 7-Eleven is strengthening its
strategic relations with Touch and Go Sdn Bhd to provide Touch 'n Go card reload services at all 7-Eleven outlets in Peninsular Malaysia.
By using MOL's terminal infrastructure, 7-Eleven will also be
enabling Touch 'n Go as a payment option by end of this year, added Brown.
Meanwhile, in the joint distribution agreement, Incomm, in partnership with MOL, will start supplying point-of-sales activated gift cards at 7-Eleven outlets.
"In-store services do not require significant floor space in our stores and allow us to grow revenues without incurring significant costs," he added. - Bernama
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May 27 2014, 11:06 AM
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