both are good HDTVs.....trust me...just go for eyes...which u felt wow factor..then go buy that model.....both are good brands....if go for samsung...i advise u better take longer warranty...3-5 yrs...cuz samsung tend to give problems after 2 yrs....or depend on ur luck....

I will choose Sharp Brand products.Never disappoint me..

how about the price factor since your already viewed at the shop?

i bought myself the sharp 40l500 and took the difference to buy a dedicated media player

get the one where u can extend the warranty longest

i got samsung LCD monitor for my PC...after 2 yrs cant switch on..only black screen showed....lucky i got 3 yrs warranty...so i go to samsung plaza near federal highway...same row as mazda, chevy, avon showrooms...they changed a part...which cost RM300++...then till today running fine....just imagine without warranty u got to fork out such amount of money....and at the same time i saw many customers with their samsung products..ranges from TVs, printers, digital cameras, handphones, home theather systems...so i thought my self wow so many issues on this brand...might moved away from this brand for future buyings...on any samasung products....thats why i feared them...although samsung are leader in HDTVs....so i suggst u if u really like samsung no problem...but make sure get longer warranty...at least 3 yrs above.....not only for samsung both other brands too....cuz these days all branded stuffs are MADE IN MY...not like those days imported from japan and so on....my old national TV lasted for 20 yrs...how impressive is it..but todays HDTVs or any products as a whole..we cant guaranteed that...due to made in MY....nothing is perfect in this world...even imported stuffs does go faulty...so its on depends on luck factor too.....just my small advice..

Go for Extended warranty if u think worthy.