Bonia seems to be started by Singapore company. U can see their concept is marketing their products just like White Coffee. Durban is a local brand, but they do not do as much marketing. But u can see the difference in branding their stuff. Bonia even if the stuff seems like Seed or G2000, but they have stand alone stores since many years ago. Many brands does not have. Other seem to thrive having their brands peddled by department stores. I recall Bonia's first flagship store was in Subang Parade since early 90s'. It still exists till today.

A better looking brand. The standalone boutiques have an upmarket feel about them. Most of their stuff nowdays are very modern. Even the cuts are modern. They got a lot of fancy fabric prints and details on their shirts. I doubt anyone would wear embroidered cuffs.