I'm pretty sure you guys have heard about ISF calibration, its really expensive, basically you call in some expert and they will tweak your HDTV to perform.
IMO, it's not worth it. Why would you pay around 300$ for that only? Better spend it on something else..

NOTE: This is not my guide, I'm just showing you what I did to calibrate my set! Real credit goes to the source.

So, before we begin, here's something you should know about HDTV:

1) The settings at the store? Its all a piece of sh**. They crammed up every setting to make it look "catchy" to consumers.
2) The preset settings comes with your tv is useless. Never use it.
3) 1080p and 720p doesn't make up much of a difference on a 32". Unless you REALLY focus on the image.
4) REFRESH RATE IS IMPORTANT. Go for 100Hz!

Before I start, here is some drill before and after calibration:

Credit to this guy!Original Source.

Looks great doesn't it?
Okay now lets move on, first, make sure you do the following:

1) Warm up your HDTV, let it on for around 30minutes.
2) Turn OFF EVERY AUTOMATIC SETTINGS, like Auto Ambient Sensor bla2. on you HDTV.
3) For colour temperature, select warm, but personally, I prefer neutral.
4) Turn off your backlight settings, if it is too dark after calibration, just turn it back up.

Now is the real thing:

1) Download this video here,


- The first slide is for contrast setting, cram your contrast way up, and you can't distinguish the 8 box shades of white.
AIM: Set your contrast until you can see ALL 8boxes without eyestrain!

- The second slide with the THX logo, set your brightness settings so that you can barely see the 7th box above the THX logo. Just barely!

2) Quit the video

3) For the colour, use this pic as a reference.


- Turn down your colour setting until its all black and white, then turn it up bit by bit until you can see the red is red, but it is not red enough that it bleeds.
- As for the cyan and magenta, adjust your tint setting so it look just nice to your eyes.

4) Sharpness setting, use this pic.


- Turn down your sharpness way down and increase it bit by bit until the image looks fine to your eyes.

For the colour and sharpness calibration, credit goes to this guy/girl!
Original Source.

If you're not satisfied with the sharpness, you can use this alternative:

1) Load any face close up pic, HD pic preferred.
2) Adjust your sharpness until the face of the person looks normal to you.

Now, enjoy your newly calibrated HDTV! Hope you liked it!

YES, I am very free now..

Why? Watching Blurays are better than SD.

Ahh I see, you mean the smooth frame like in the stores? It is because the HDTV is set at the native rate of the movie source.
You see, every movie was filmed at 24Hz. So, any TV with refresh rate as the multiple of 24Hz will have this kind of effect. The butter smooth effect!
But, even if you have HDTV which supports these kind of refresh rate, you can always set it back down.

BTW, the butter smooth effect does make the movie looks great, but at the same time, it doesn't look real at all. Go ahead and try to watch Kung-Fu hustle in HD, with the butter smooth effect. Looks...weird..

Mingle around with the Hue settings. Like mine, I did slide it towards red. Around 8.

Yup, people usually use 60Hz, this is normal and it doesn't give the butter smooth effect. If you want to see these butter effect, go to sony centre.
100Hz is important for these. But IMO, you probably seen HDTV with 200Hz and so on, I think it doesn't make any big difference.

Yes sir, it does affect crappy SD. Actually, by doing this calibration, you are increasing your HDTV lifespan and IMPROVING THE OVERALL DISPLAY QUALITY of your HDTV. Regardless of the SD or HD content!

Yes, you can!

Expensive TV have better range of setting. So users can get through these calibration accordingly. I think.

I can't say much about this, every brand has it Pros and Cons. But, I prefer Sony over LG.

Exactly.

Yup, user can just tune the setting to their liking. But, by calibrating your HDTV, it allows you to view your games/bluray the way the creator wanted it to be viewed.
Sorry, I don't have anything for that. Just try this calibration method. It works FOR EVERY MODEL.

I'm sure its at the setting menu, maybe you have to dig deeper. If you still can't find it, tough luck. Your TV doesn't have this setting.
But, it's fine. Proceed normally

I see, mine is like that too. Try setting it at 80. If it is too dark you can always crank it back up.

Hahaha. Exactly, looks weird. It doesn't look real at all. But oh well, might as well make your HDTV future proof right?

I seriously think that doesn't have anything to do with calibration. Its your signal.

Yes, but you don't want it to be too high too. BTW, it does interact with your brightness and contrast setting in overall.

Yes, depends on your room lighting. Different calibration are required during day and night. According to your room lighting.
If your tv supports multiple custom setting then it's fine. Calibrate for both day and night.

Well, I spent quite some days finding ways to calibrate my set. But I never did come across any issue if it is LED or LCD. As long as it is HDTV, LED/LCD doesn't make any differences when calibrating.

Well, that does makes sense. Currently ISF still researching on how much Hz can a human eye actually process. Hence the variance in refresh rate. But, higher refresh rate does results in smoother frame rate/interlacing. And yes, film are recorded at the native rate of 24p because it shouldn't be too real. Then, may I ask why HDTV with 100Hz++ are even invented? It is because some part of consumer wanted it that way. And manufacturer delivers them. Since low refresh rate tends to produce laggy images at times. You don't want that when watching sports do you?

I'm not sure about your laptop though. So, no comment.

Ahh I see, thanks for the info. And yes, in the end it is up to the user themselves on how they wanted to view their display.

I see..how do I utilize these 60fps for gaming, on ps3 precisely? I did came across that color gamut thingy, but I couldn't fathom any of it. But I do know that most hdtv manufacturer's are like what you said.

You're really informative. Thanks for sharing.

I'm not sure about that. Is there tutorial section for this?

I think its better to stick to 60Hz for gaming. You would want it for movies though. Since from what I read, 100Hz for gaming produces artifact in some cases. But it would be nice if the games run smoothly.

Hey, I actually found something off the net that will help improve the overall FPS on ps3.



Source.

What do you think about this? Doesn't make any sense to me. Maybe by disabling it, the ps3 can utilise more memory?

Yeah, I read about that too, gaming are capped at 60fps and won't go beyond that.

Hahaha..right. No TV at this time of era? Doubt it.

Looks to reddish no? Well, you can always opt for neutral settings.

It's possible, try hooking it up with a DVD player and find a THX certified movie. Every THX certified movie comes with the THX Optimizer which allows you to do the calibration. But, this method requires you to use a blue filter glasses for the color calibration. Unless, you found a way to display the image I provided on your Trinitron.

Thanks for the positive feedback /k
Calibrate your HDTV nao!

I see, I never liked the warm settings anyway, it's too reddish. Currently sticking to neutral settings. Cold settings does make the picture appears nicer.

Yes you can. And apparently I'm using this one too! Here's the calibrated settings:

Backlight - 5
Picture - 75
Brightness - 60
Colour - 35
Hue - G9
Colour Temperature - Neutral
Sharpness - 11
Noise Reduction - High
MPEG Noise Reduction - High
Cinema Drive - Auto
Ambient Sensor - Off

Under the Advanced Settings:
Adv. Contrast Enhancer - High
Black Corrector - High
Gamma - 0
Clear White - High
Live Colour - High
White Balance - Everything at 0

Give it a try.

Sure thing.

It is suitable for both gaming and movies. And I hooked it up with my PS3 as well, for gaming and movies.