Scenario writer Urobuchi Gen apologized that he had been intentionally misleading people that Mahou Shoujo Madoka★Magica is a cute healing anime. The producers were thinking of hiding Urobuchi's name to preclude people's deduction that the anime will be a bloody horror, but the premature staff information leaked last Spring had ruined the plan.
Note: the staff information of Madoka Magica was leaked in 2channel on April 1st 2010.
Still, director Shinbo Akiyuki wanted to surprise the audience, so Urobuchi did his best to mislead people by making comments such as "It's time to recognize me as a healing-type writer." "It's disappointing that my new anime is called 'Chidamari (blood puddle) Sketch'.", "I want to make the audience happy by the anime." However, his efforts were in vain, Urobuchi said.

very dark. you had been warned.

I just guessed that Kyubey wants Madoka to be a puella magi because kyubey can sense her potential to become a strong witch. So after she was defeated kyubey will also profit. All kyubey needs to do is make Madoka zetsubou and then ends up like Sayaka

I got a feeling the more she repeat, the worse it turns out and who knows Mami actually went batshit insane