PETALING JAYA: YOUNG and urban mothers can have their children learn and be entertained under one roof as The School, Malaysia's first learning enrichment mall, is set to open its doors in September next year.
Located in Jaya One's new phase, The School will commit 30 per cent of its tenant mix to enrichment establishments promoting creative, essential, fun and curriculum learning devoted to the development of children aged 2 to 14.
Taking up over 7,4320sq m of the 17,650sq m of lettable area, it will be developed by Jaya One's developer and owner, Tetap Tiara Sdn Bhd.
Tetap Tiara Sdn Bhd executive director Charles Wong said The School was the answer for the woman who had her children's education high up on her agenda.
"Based on a survey, we find that many mothers are willing to invest in opportunities to enrich their children's learning. They also want to be a part of their children's developments," he said.
"Therefore in The School, both mother and their children will have so much fun through our mixed tenants concept," he said, after unveiling the concept recently.
Wong added that the enrichment classes would comprise of visual and performing arts classes, science and arithmetic classes, early childhood and child development training together with tuition and language centres.
He added that as the children were attending their enrichment classes, mothers could attend to their personal needs.
"Through The School's tenant mix concept, we are allocating 40 per cent of the area for fashion and apparel as well as convenience and essentials stores.
"The rest will be for food and beverages together with specialty stores. We are confident it will satisfy both mothers' and children's needs," he said.
Wong added that The School wanted to collaborate with enrichment partners who were willing to explore innovative ways to promote creative learning.
"The School will not house a textbook mall because we want it to be a place where the tenants will be providing more that just textbook offerings," he said.
Wong said the mall would be a family-friendly place as there would be designated parking for mothers, baby-changing and nursing rooms, strollers on request and also waiting areas for queue-managed taxis and valet service.
"We are also throwing a decked-out dad's crash lounge where they can be with their children while mom gets some time off to head for the spa or do shopping," he said.
Prospect Education Consulting director Nina Adlan Disney said The School would meet the needs of the discerning parents of Klang Valley and bridge the gap between quality education and convenience.
Prospect Education Consulting is engaged by The School.
"Parents are aware that children need their educational experiences to be delivered in an engaging way.
"They are willing to invest in private education and enrichment activities, as evidenced by the upward trend in enrolments.
"With the establishment of The School, they can it all in one place," Disney said.
For details, visit www.theschool.my.