my experience.

shisheido tsubaki white range- soften my really dry and frizzy hair
Schwartzkopf repair rescue range- make my hair more manageable but not as soft as tsubaki.
loreal elseve- dry my hair make it even worse
dove- good but not as effective as the professionals
sunsilk, pentene, head&shoulder, herbal essence, tresseme, etc- not good for me. flyways and frizz and freakin dry.