Dear All,

Which one I should get seem both sell at same price

Just check at Onking USJ for Sharp 40L550M & Toshiba 40CV700E.
This Sharp 40L550M tend to be more darker(quite dark) when showing astro beyond HD TVB series compare to others model like Toshiba 40CV700E & Samsung's LA40C530. Actually show unit only have Sharp 40L500M but the sells guy say both are same except USB input. Ask to Tune the color but they claim already higher color, not sure true or not.
The sells guy also say Sharp LCD tend to be darker because Sharp normally not have very high contrast ratio.

So want to ask is true Sharp LCD tend to be darker?

Not sure about LG LCD, but I have very bad experienced with LG product like DVD Player and PC LCD Monitor.
All used not long need to send back for repair. Not sure is bad luck.

Regarding the Sharp LC40L550M, I have ask last month at Onking is 2k, not sure now