Mitsubishi Explains Technical Collaboration With Proton

KUALA LUMPUR, (Bernama) -- The technical collaboration of Mitsubishi Motors Corporation (MMC) Japan with Proton Holdings Bhd which led to the development of the Inspira is modelled on the Mitsubishi Lancer.

Other than the Lancer, no other Mitsubishi models currently distributed by MMM, including its recently launched vehicles Lancer Sportback and the ASX compact crossover will be based on this technical collaboration in the future, said Mitsubishi Motors Malaysia (MMM) chief executive officer Tetsuya Oda.

In a statement today, he said while the Inspira was modelled after the Mitsubishi Lancer, it differed in a number of ways, with both having its own unique traits, allowing each respective vehicle to differentiate itself in the marketplace.

Each brand also catered to a different group of customer segments with a different set of driving desires and expectations, Oda said.

Exported to Malaysia and distributed by MMM, the Lancer is a completely built-up (CBU) unit, in which all parts and assembly standards have met Mitsubishi Motors' stringent global quality standards, he said.

In addition to being fully manufactured by MMC in Japan, the Mitsubishi Lancer is also designed and produced to meet the highest European (high-speed driving performance and handling), American (safety) and Japanese (vehicle built) quality standards, Oda said.

The Inspira, on the other hand, is assembled at Proton's facility in Shah Alam and will contain 40 per cent local parts within the year, he said.



http://www.bernama.com/bernama/v5/newsbusiness.php?id=543386

milo tin

So if wan buy, better buy early. Later one all lauyah one

milo tin is still milo tin haha.

in other word : " inspira is inspira ... dun compare it to lancer pls, lancer is much better !! "

lolx

in other explanation. we, lancer maker do not butthurt.

so 40% rubbish?

still lancer owners lose face la inspira looks the same. padan muka

lolx... similar but not the same ... ori and ciplak

damage control... we don't want to listen...

proton phailed.

40% more patriotic if buy inspira yo!

40% more chance of parts phailure yo!

Both isnpira and lancer owner butthurts..

Isnpira owner butthurt because the quality lancer better..
Lancer owner butthurt because prices crazy cheaper..

Dont underestimate proton..
The make good satria neo

Rebadge is rebadge lah. What patriotic.

Tetsuya Oda in his effort to calm down all the butt hurt lancer owners. pls la as long the money roll in, japanese dont really care the lancer owners. to small in percentage to make any significant profit.

everytime i saw a lancer i will think it as an inspira..who cares tin milo or what...inspira > lancer...

inspira owner > lancer owner

Lancer - original product
Inspira - AP product.

pick one