Another telco is entering the market.
I always heard its radio ad on FM. Never see/use before.
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XOX awaiting call
XOX Bhd is planning to raise about RM40m in its IPO, making it Malaysia’s first full-fledged mobile virtual network operator (MVNO) to be listed on the local stock exchange.
The IPO, which is awaiting the Securities Commission’s (SC) final approval, will test investors’ appetite for MVNOs, mobile phoneoperators that rent air time from incumbent operators like Celcom Axiata, Maxis or Digi, which operate in a highly saturated market.
MVNOs target a niche that is either neglected or difficult to enter by incumbents. For XOX, its expertise lies in the urban Chinese market. XOX’s prospectus is expected to be launched in December or the 1Q of next year. AmInvestment Bank is arranging the IPO which involves 53m new shares (Business Times)
here's an article to complement your post.
according to them, XOX is second largest MNVO after TuneTalk.
i think of them as boutique mobile service providers.