QUOTE(DarkNite @ Apr 8 2011, 08:15 AM)
Here is something to think about.
MSI having a direct online sales in here forum, something like Dell's model whilst retaining the distro & retailers, possible?
the rational of a normal user is that,
when a manufacturer sells something it would be cheaper than going over several hands
this is true for dell, as in great success Apple as their business concept includes Point of Sales too
but think about this
Online Sales is one point to selling stuff
managing it should be low in cost, but majority of normal user still prefers face to face dealings
this would then incur actual COD time or even a shop outlet to be set up
The next step from here is setting up stores
which only to cater to a single brand product (Apple Store)
This would means investment to facilities where other might provide (local shops) more efficiently
(Apple store works because they dun have the initial Fab investment, the manufacturing happens on another company, MSI and other mobo are manufacturer, which has it initial investment there)
SO if a mobo manufacturer do sells themselves
One of three scenario happens
1. They would sell cheaper than local reseller, but then no reseller would take their product to sell, since this is undercutting their profit. This would cut off more reaches in remote places (like how Apple store is only at Big cities)
2. They would sell higher than the market price, as to placate the reseller, but then again What is the point?
3. They would sell at the same price, but then again, how are they gonna govern the pricing, as even between reseller are some difference to the pricing
Basically all three would lead to one thing
More investment that does not gonna give good returns
so a manufacturer always have to rely on local distributor and reseller to reach out to the most
as the infrastructure is already there, why not use it.. right
it is how they control and supports them that is the deal breaker
as shown by MSI, which for me is considered excellent