ACRyan Bloghttp://playonhd.wordpress.com/2010/11/09/ac-ryan-introducing-playon-essential-simply-entertaining/

The Playon!HD Essential delivers to the world of entry level no network media players, all the benefits that make AC Ryan the No.1 brand in media players. AC Ryan is responding to the broader, mass market consumer demand for user friendly, no network,no fuss media players. Currently only sub-standard products exist in this range, nowthe Playon!HD Essential is here to change that with the most extensive file format support and the highest quality output.

The Playon!HD Essential allows users to store and enjoy all of their precious movies, music and photos in the comfort of their own living room. Free your media content from the limitations of the PC and let the Playon!HD Essential bring them to life in
Full HD quality on your TV. The Playon!HD Essential is designed for users who prefer an easy to use media player without the fuss of networking.

With exceptional quality and ease, the Playon!HD Essential plays media files from external drives (USB disks, USB hard disks, and media cards such as SD Cards). The pre-installed eco friendly, low noise, low power consumption HDD up to 2TB, allows users to conveniently store all media files in one central location. A completely unique, newly designed user interface enables easy navigation of features, users even have the opportunity to customise their own background wallpaper within the main menu. The Playon!HD Essential will also automatically organise and manage users’ media content with a unique Smart Database system that auto indexes all media files.

current player firmware also donno head n tail still wanna introduce new player....duh...

nothing special... "branded" only.
Many other brand better than this. ^^

Well, firmware for this kind of device is essential,
nv endless update, if really wanna play those media, i think just build a htpc will do