Hi...i jz got my galaxy s...and install the Kies

im trying to use the samsung apps inside the kies
however, it pop up says

"this mobile phone does not support by samsung apps.
sangsung apps service through Kies is not supported on Android OS devices due to google's policy.

I didnt change anything in my phone...

try to google and look for solution but didnt get any at all...
anyone face this problem b4???