As a more enthusiastic driver, I asked Stefan Muenzinger, Head of Vehicle Integration for Ford Asia Pacific, why doesn’t the Fiesta come with manual override for its Powershift box, and the simple answer given was that “it’s a gimmick”. Apparently, Ford conducted studies on this and came up with the conclusion that owners don’t really use manual mode after playing with it for awhile, initially. Potential owners, what say you?

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