Oct 13 2010, 01:25 PM
QUOTE(statikinetic @ Oct 8 2010, 10:35 PM)
It's the power of perception.
We value ourselves as individual, we don't want to be seen as just the worker ant in an ant colony. We look for something to set us apart, to put us on a higher level. To show to people 'Hey, I'm better than you' or 'I'm more special than you'.
Brands play on this. I perceive having an LV bag elevates my status and sets me apart from the commoners, so I buy one. Hey look, an iPhone...now I'm cool and teech savvy. It's all about perception and marketing is the art of manipulating this perception.
That's just a 'marketing strategy', in my opinion. What you own or achieve materially does not concern me as an individual. An LV bag is just an LV bag, an iPhone is just an iPhone. They are just 'names' that are waiting to have you labelled, to suck your hard-earn cash dry because they do not come cheap at all. I don't perceive that somebody who has a Chanel bag swinging on her pretty shoulder to be better than me.We value ourselves as individual, we don't want to be seen as just the worker ant in an ant colony. We look for something to set us apart, to put us on a higher level. To show to people 'Hey, I'm better than you' or 'I'm more special than you'.
Brands play on this. I perceive having an LV bag elevates my status and sets me apart from the commoners, so I buy one. Hey look, an iPhone...now I'm cool and teech savvy. It's all about perception and marketing is the art of manipulating this perception.
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