What I said:
QUOTE
"Form is temporary but class is permanent". I subscribe to this belief but we aren't talking about a player going through a bad patch here. We are talking about a club going through some real problems. You are talking about a club who on a commercial front has fallen way behind our rivals. The mancs may have woes of their own but from a commercial standpoint, they are one of the biggest brands in the world. I am proud of our illustrious past, culture and traditions but it is true that we cannot continue to live in the past. It is true that we cannot hope to gain more fans by preaching about how much Shankly means to us (it hasn't worked here has it?). Fact of the matters is that the mass market does not care. If you are successful, you get fans and when you have these fans, you need to milk them dry, something we failed to do when we were the top dog in England.
Class is indeed permanent but we have to embrace reality and accept that class may be something we are devoid off at the moment.
What you said:
QUOTE(RedSiglap56 @ Sep 29 2010, 04:25 PM)
Cannot agree with quite a few things you wrote. When a club has real problems, it will affect players.
When did I disagree? I've repeated time and time again that the source of the motivation is from the uncertainty of the club's future and there is a general consensus that morale will be lifted when it's sorted out.
QUOTE(RedSiglap56 @ Sep 29 2010, 04:25 PM)
Commercially, LFC has not done badly despite not being the England FA's favourite (read Man U) and not having Russian or Arab oil money. LFC may not be the current biggest brand but it may have the largest following amongst baby boomers worldwide, and boomers still hold the purse strings in most Asian households! Don't understand your point that the club should have milked its fans dry but LFC has never been quite as caught up with business and money until the last decade or so. If you agree that class is permanent then LFC cannot be devoid of it at any moment!
I'm not going to debate assumptions because it will never end. I'll start by commenting on a point you brought you, that Liverpool have never really been caught up with business and money until the last decade, or even less. This further reinforces my point that we never capitalised on our success back in the 80's. We were the last Premiership club to have our own website and we never had a Commercial Director until the appointment of Ian Ayre in 2007. I've no doubt that we have a pretty large global following but we never saw it fit to tap on them until recently, hence the appointment of Ayre. Just to add, we have only just recently launched our own TV station. Instead of leading the trend, we are now followers. Do read this interview with Ayre if you haven't already. It gives readers an idea of what we could have done much earlier to ensure our commercial value is higher than it is now. Yes we have a large following but up until recently, we didn't have proper communication channels with our fans whether it be via the internet, TV, LFC stores, email, etc.
http://www.liverpoolfc.tv/news/latest-news...s-with-ian-ayreSince the appointment of Ayre, we've begun to look into channels and issues we previously overlooked. Here is a simple example, the Liverbird which was never trademarked until recently. I can't even begin to imagine how much we've lost over the years (http://www.football-marketing.com/2010/09/14/new-deal-could-earn-liverpool-football-club-millions-in-lost-revenue/).
I'm going to touch a little on sponsorship. Prior to Standard Chartered, our partnership with Carlsberg was the longest standing in the Premiership. This 'symbiotic' relationship cost them $7 million pounds yearly (http://soccerlens.com/english-premier-league-club-sponsors/19279/). In 2006, Tottenham signed a deal with sponsors, Mansion worth at least $8.5 million pounds yearly and Spurs have won next to nothing in years. In contrast we won the Champions League in 2005 and went all the way to the finals again in 2007. Can you imagine how many more eyeballs Carlsberg got over the course of the tournament? Why Rick Parry stuck with Carlsberg for so long remains a mystery. Man Utd rake in $14.5 million pounds a year from AIG. We have only just recently agreed to a $20 million pound a year deal with Standard Chartered which does suggest we still have status. It's just frustrating that it took this long to capitalise on it.
I don't actually disagree with anything you've said here and my take is that all of the above should have been done or at least planned, earlier. By appointing our first Commercial Director in 2007 is a step forward but it's discerning to note that the club never seriously looked into it when we were regularly competing for honours.
QUOTE(RedSiglap56 @ Sep 29 2010, 04:25 PM)
Please allow me to give you the following account : Man U got worldwide sympathy after their plane crash tragedy back in the late 1950s and the English FA fell in "permanent love" with it. However, it could not avoid being relegated in the early 1970s - they had a terrible, terrible season which ended with one of their former favourites Denis Law backheeling Man City's third or fourth goal in against them. That season, Man U's form was somewhere in outer space! But they are a class team (like it or not) and many supporters (including one of my classmates) continued to support them in Div 2 the following season.
Liverpool is a class team, going through a bad patch. Judging from the first 6 games, I don't think they are in any danger of relegation. I personally feel that they will finish among the top 7 again.
What is your definition of "class team"? If it's the football on the pitch, then it's been awhile since I've seen class. We played brilliant football when I first started watching under Dalglish and we played some exciting football under Evans. In the last decade, it is my opinion that there were more boring games than there were brilliant ones, bar the season we finished 2nd.
If you are referring to the club as a whole, which by your reference to past tragedies I assume you are, then yes, Liverpool is a club with class but times have changed and we are only slowly realising that as much as the population of Liverpool would like to keep the club Scouse and local, it needs the support of fans and investors worldwide to compete. The thing is you cannot sell "class' to fans, especially if they do not care about history which is clearly the case these days. I've come across numerous mancs and kopites who have never heard of the Munich Air Disaster or Hillsborough. I've met numerous who have no idea who Duncan Edwards, Dennis Law, Matt Busby, Ian St. John, Emelyn Hughes or Bill Shankly are. Fans know the name of Liverpool Football Club but few can tell you why they support us. This is leading me to believe that by and large, class is overrated as much as I hate to say it. Liverpool have always tried to avoid losing our identity by selling ourselves to the global market fearing that traditions and values will be lost and diluted over time. It's happening right now.
QUOTE(RedSiglap56 @ Sep 29 2010, 04:25 PM)
My friend, you are entitled your rantings but not everyone would like to join your continuous lamenting. Let's watch the season as it unfolds and see how LFC's pedigree will come through. In the meantime, don't forget to enjoy the games - watching football is supposed to relax us and give us something to talk/write about, not drag us down into depression or, worse still, give us a heart attack!
Mate, I'm not here to be popular or politically correct. I offer my views just as any other and my pessimism was cultivated over years, not just one season. This doesn't mean I don't watch games and go ballistic when we score. You can ask those who have watched games with me. I have no control over who goes into depression for posters are always welcomed to counter my views with well formed opinions, and this may even help change the way I see things but I have yet to come across any unfortunately. Suffice to say, a pat on the back accompanied by a "it's ok, everything will be alright, cheer up", won't suffice. I hope to see concrete reasons for optimism pretty soon a good sign would be seeing the back of those damn yanks, or damn yank as it may be now.
This post has been edited by Duke Red: Sep 30 2010, 02:21 PM