i tried also. the first few days was okay. hair not dry. colour wasn't the one shown on the box but okay la. just sabar. after few weeks. colour fade. become lighter. i tried ash brown. unsatisfied. i have natural brownish red hair. the colour was supposed to make it brown but it came out more like a mixture of a gold brown with a lil reddish. really unsatisfied. seems easy but for me only okok. worst thing is the smell!!