I'm happy with the color choices, i think they have 10 in their range.

I used liese when i had about 3-4 inches of my my hair roots, and had light brown hair at the ends. The color i used was chiffon beige and i loved it! It gave my hair a golden tint, i left it on my hair for 50 mins so the color comes out stronger.

The pros : good smell, left my hair smooth, easy to use
The cons : didnt cover my black roots, color is quite light

Hmm.. I have dyed twice using this brand before. I placed the dye on my hair for an hour (first time dying hair) and my hair color didn't look exactly like the dye that I bought, it looked darker. Then, I dyed for the second time later on. The color looked natural and even.