imblibug Mantle - the way it mean to be "paid" in red color. BF4 mantle version will be available on end of this month. Its too early to tell whether it will be success or not.
AMD messed up badly in last 7 years is due to management issues. Lets hope Mr Rory can guide AMD to get out of troubles. HSA is AMD's the biggest bet.
Most of members of HSA foundation still wait and see how AMD's implementation on X86 and ARM cores. They never announce anything about HSA implementation on their product yet.
QUOTE(+Newbie+ @ Jan 3 2014, 09:53 AM)
AMD will never match Intel blow for blow in a conventional market. Intel simply have too much money. Their fabs alone will keep them ahead. Let alone their core architecture improvements every tick tock.
AMD realises this, so they decided to be a market disruptor. They see potential in changing the conventional market from a cpu/gpu market to the apu. This allows them to keep a lead because Intel will not like nor want a disruption in the market, especially after they have invested so much and have created such a huge lead. This will cause Intel to be slow to adopt the new technology, allowing AMD to have some breathing space while they create the technology and the market for the apu.
They have sacrificed the past 7 or so years for this and now they are at the culmination of all their efforts. They are pushing HSA and things like mantel. Let's see if their gamble pays off. Personally, I thought it would be difficult for them to convince the market to change the programming landscape to take advantage of apus, but the recent XBox and PS4 wins changed all that. Those were brilliant wins. It looks like the market will adopt the new programming standards to take advantage of apus sooner rather than later.
Now the question becomes, how much of a lead AMD can make and how Intel will adjust to the market trends. Execution for AMD is critical here. They need to ensure their new core apus come out timely and perform up to par without the huge power consumption issues of Bulldozer (having ditched Global Foundries, that is less of an issue now). They need to ensure HSA and Mantel take off. With the XBox and PS4, they have the leverage to push these forward. They cannot make any mistakes and they need to hammer home their lead. Intel has already shown they can make cpu and gpu on die and shown they can catch up with Qualcomm in only 2 generations. And they have the advantage of a 14nm fab.
AMD's product cycles are going to delay alot due to GF(incompetent and AMD still has to pay them...) and TSMC(manufacturing capacity). And this issues affect AMD's design considerations on many upcoming products. I believe Kaveri graphics might facing challengeds from Intel HD graphics(IRIS or later).
This post has been edited by yhsiau: Jan 5 2014, 03:23 PM