Marketing gimmick? AMD had to cut prices by over 1/3 to tempt buyers because they suck.

The person in your youtube video was comparing the integrated graphics performance, which is not what a gamer would use. Seriously think about it, 36fps (8350) vs 21fps (3750) in Metro 2033 at 1080? He couldn't have been using a video card.

The Bulldozer/Piledriver models have been a big disappointment from AMD. And the way things are going AMD's cpu division is in serious jeopardy. And I'm saying this as a fan of AMD.