QUOTE(aw13 @ Jan 14 2011, 02:16 PM)
supply and demand. as long as there is demand for high quality fakes, this will drive up the prices.
as for the legal action, I'm not 100% sure that they are not taking action at all, maybe they are doing this behind the scenes. Also, you must know that there may be a lot of such fake factories, it may be too time-consuming to weed them all out, amongst other factors.
Disclaimer: I do not act for any shirt manufacturers and my comments are my personal view
IP enforcement is easier said than done. There are so many factors involved.
1) manpower - not all companies, big or small, would have a dedicated IP team managing and monitoring brand protection etc. Some can barely sustain a small sales team in the country, let alone a dedicated brand protection unit.
2) money - enough said
3) social reactions. This is particularly so if it involves national shirt. Crackdown on fake antional shirts may (just my view ok) be deemed to be an act of treason in a way and may be bad marketing for the company. you will definitely hear alot of people who cant or dont want to buy originals (for watever reasons) complain and say the manufacturer is depriving the nation the opportunity to support their nation bla bla. Although you and I know very well the reasoning behind this "argument" is crap but sadly the majority sentiments is this. Worst case scenarioa is the manufacturer gets boycott. Its different from clubs, and national sentiments and pride sometimes may blind.
4) for big companies, they have their own monitoring. those that don affect their sales directly they may not take action. The fact is, there is arguably no direct competition for them to worry too much about, as those who dont buy (whether they cant afford or is against it) original shirts will never buy original shirts. Those who buy them like collectors will always buy them no matter the price etc. So the two targeted customers are in fact very different. so there may be no justification for companies (again, just my 2 cents) to waste legal costs etc conducting raids where the final result wont improve sales. Further even if one ask them for verification of shirts they cant even be bothered to entertain that - cos it doesnt affect sales.
5) having said that, there are some major brands that have more enforcement activities to protect their brands. However, with a not-so-clean or effective enforcement team be it border authorities, local authorities etc (again, just my view) IP owners have "given up" and prefer to act on ad hoc basis, as and when somethign serious happens that threatens them more. Of cos this is not the ideal way, but sadly it is the most common stance of ip owners.
6) it is accepted that unless the whole wolrd is flooded to weed out impurities and Noah builds his ark again, there will always be counterfeit products. So IP owners are concentrating resources and efforts on other immediate concerns and will monitor and act on infringement on ad hoc basis.