U are right. Batu Maung no doubt is an upcoming town mainly thanks to the 2nd link but the price is crazily super duper high and they try to sell booming area property at premium prices, leave no room for capital appreciation for buyers. I did enquiry on Southbay project before and thought the price should be around $400/sqft but to my amaze it is 2x of my expectations (RM800/sqft) or I should say even more expensive than prime area such as Gurney...lol. Now they try to replicate the premium selling price on Icon City PJ and Mont Kiara. If you read the thread on Kinrara Residence, many buyers are complaining that paying premium prices for the house but the finishing is awful and getting low quality tiles and grill. Same as you, Im avoiding all MS projects until they prove I'm wrong.

TMS pricing for landed is still reasonable, look at Perdana Res, Garden Res, Kinrara Res & Ferringhi Res are within acceptable level, not only that, the appreciation is great upon completion!
Although I do agree that TMS highrise pricing are too aggressive, but in term of building design (facade & layout), I rate TMS the best. 
P/s : TMS archives great rating fr The Edge Top Developer Award in recent years, already marching into Top 10 list

Received sms regarding ICON CITY I-Sovo 'simplex' for RM369k.
any idea what is this?

i think is SOHO unit single storey call simplex , double storey call duplex

Not only they sent once but 2-3 times in a week. This truly makes their property looks cheap as people perceived sales must be damn slow till they need to remind many times.

Hey Mah Sing, can you stop sending me sms about Icon PJ, Icon Mont Kiara & M City? Hehe

Wow, that's a huge difference in terms of constructibility and design concept. They must have gotten confused with what's being envisioned and what's build-able. That's a 360° change man....those who bought after being sold by the first design must be puking blood dy.

I thought the design is this

But at last is this