DrbHicom CEO selling Optimism for Proton. All big feel good figures .......any substance?

http://www.thesundaily.my/news/589718

If we analysed the CEO optimistic production targets, he sounds more like producing rebadged VW than proton. If that is the case then turning the "Asian (VW) car" as mass market model may worked. If using VW outdated or previous generation technology may end in disappointment.

"In reaching our 500,000 (annual) target, our emphasis will have to include the export market," its executive chairman Datuk Seri Mohd Khamil Jamil (pix) told reporters during DRB-Hicom Bhd media get-together and drive to Tanjung Piai, Johor over the weekend.

The national car maker expects exports to account for 20% of the total production by then.

No car assembler and manufacturer in Malaysia has ever exported up to 100000 units per annum. Perodua at around 10000 per annum at most. And to produce and sell locally 400000 units per year while the current market consumed only slightly more than 600000 units is rather ambitious. The Proton vehicles must cornered at least 50% to 60% market share 5 years later.

Is the CEO a bullshitter?