Jul 9 2010, 12:00 PM, updated 16y ago
Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty.
Gaming consoles and cars received the highest scores on the Ipsos Loyalty Satisfaction Index, 8.31 and 8.30, respectively. But consumers were relatively unsatisfied with their mobile telephone providers (7.51) and software operating systems (7.51).
Across the industries studied, businesses that rely on face-to-face service tended to outperform technology-driven sectors. For example, banks came in third (8.09) in the study.
"Americans viewed their banks favorably," said Tim Keiningham, global chief strategy officer at Ipsos Loyalty. "The good news for banks is that despite the recent financial crisis, Americans tend to hold positive feelings about the place where they bank. Clearly, Americans distinguish between the bailout and the local branch of their bank."
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source marketingprofs and posted here and here
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will this figure be suitable with Malaysian?
MY opinion from my naked eyes, Malaysian more fanboy with cars and politics...
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