"In today's smartphone market it's not just about the size of the chip you are packing, rather it's about the quality of the screen you have that sets you apart from the rest. We all know leading the pack is the iPhone 4's retina display as well as the Samsung Galaxy S' SUPER AMOLED. I personally have used the Galaxy S and am having a difficult time adjusting back to the dullness of my old phone.

It's great news to hear that HTC has announced that they will be officially swapping our their AMOLED screens with what they call Super LCD (SLCD) displays in both the HTC Desire and Nexus one. The reason for this change was because of the high level of demand for phones with the 3.7-inch displays on top of the low availability of AMOLED screens.

HTC CEO Peter Chou commented: "“The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance,”

So better battery life, a kick ass screen, what could go wrong? I'm excited to see this screen for myself. If it's better than Super AMOLED i'll be a very happy camper; That is to say of course unless Apple come out with Super Retina Display 2 Hyper DX. I have a feeling that might burn out my retinas."
Yo..this is good...waiting for this then...

The video there actually doesn't look too bad for the SLCD, they are better in certain ways while the AMOLED is better in another. Question remains is how much "battery saving" it is compared to the AMOLED? Huge, or barely noticeable.