Jun 30 2010, 03:42 PM
QUOTE(cybermaster98 @ Jun 29 2010, 11:12 AM)
Megat, i know ure a Hyundai salesman and i dont mean to spoil your rice bowl but the Sonata can win 1000 world awards and have the best specs but if the LOCAL AFTER SALES SERVICE is crap, it still WILL NOT SELL IN MALAYSIA. Malaysians pay thru their noses for cars (thanks to the Gov's protection of Proton) so for them the after sales service standards, maintenance costs & quality and resale value are more important than specs and physical beauty.
Look what happened to the Kia Forte. It had more publicity than the Sonata and it was more competitively priced with great specs. But yet after more than a year since its launch it still only sells about 500+ units per month. For the whole of 2010 only 2241 units were sold in comparison with 13,285 units of the Vios for the same period. Even the Camry sold 5277 units for that period.
The Korean makes are being whacked well and good by the Japs and this will continue. The reason is because of the after sales service. When u have low sales figures your resale value will suffer tremendously since u dont have the economies of scale.
The same fate awaits the Sonata. If Hyundai wanted the Sonate to compete with the Camry and Accord it should have priced it at least 20K cheaper and not 11K as it is now. Plus, its general market knowledge that the new Camry will be launched next year with the new Kia Optima to be launched as well.
let me get some facts right:Look what happened to the Kia Forte. It had more publicity than the Sonata and it was more competitively priced with great specs. But yet after more than a year since its launch it still only sells about 500+ units per month. For the whole of 2010 only 2241 units were sold in comparison with 13,285 units of the Vios for the same period. Even the Camry sold 5277 units for that period.
The Korean makes are being whacked well and good by the Japs and this will continue. The reason is because of the after sales service. When u have low sales figures your resale value will suffer tremendously since u dont have the economies of scale.
The same fate awaits the Sonata. If Hyundai wanted the Sonate to compete with the Camry and Accord it should have priced it at least 20K cheaper and not 11K as it is now. Plus, its general market knowledge that the new Camry will be launched next year with the new Kia Optima to be launched as well.
It was launch in Nov 2009 so it is less than a year from it's launch date
Naza only targets to deliver to 500 units/ month , which is their current max capability and each month they exceed their sales targe around 5-15%
http://www.btimes.com.my/Current_News/BTIM.../forte/Article/
FORTE at current capacity will not exceed Vios sales number because Toyota's manufacturing capacity is so much larger compare to Naza's assembly plant. If FORTE can exceed Vios Toyota can really start retrenching people staring from the local parts manufacturer.
Put it another way Naza's after sales is improving , Hyundai I am not so certain as Sime currently abit unstable
With the Sonata at 140k probably I will land myself an accord instead -> just a personnel preference
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