My question is:-
(1) Did your BF using a deodorant??
(2) Did your BF have his own perfume before??

If NO; then he is not concerned for his body smell and not interested at all for the perfume.

If YES; then there must be something wrong with the smell of the perfume that you bought it to him. Some men like the smell of their perfume strong and rough (like HUGO ENERGIZE) but some men like light smell (like ISSEY MIYAKE FOR MEN).

MY SUGGESTION IS YOU ASK YOUR BF FIRST WHAT KIND OF PERFUME HE LIKES A LOT. IF CAN BRING HIM TO THE STORE AND PERSUADE HIM WHAT BRAND HE MOSTLY LIKES. THEN FORM THERE YOU CAN GIVE HIM A SURPRISE FOR PERFUME GIFTS.

As for me; as if it outdated, I prefer CK ESCAPE, RALPH LAUREN POLO DOUBLE BLACK and DAVIDOFF ECHO.

GUD LUCK.