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 7-11 Franchise Scheme, Does it worth investing?

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king_majesty
post Apr 8 2010, 10:31 AM

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to your questions above. Yes, Yes, Yes.


Added on April 8, 2010, 10:42 amAnyway, just call up the HQ line. they will be able to furnish you with more information.

Do know that good store selection are running out.
Last i heard, they have over 100+ confirmed franchisee with another 100 from Pernama retiree taking over the stores.
http://www.pernama.com/ln6_events.html#top

This post has been edited by king_majesty: Apr 8 2010, 10:42 AM
king_majesty
post Apr 8 2010, 10:48 AM

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Janick1437: Its either the scheme is stupid or the company is stupid to allow you to take a huge profit cut from their top 10 earning stores.
king_majesty
post Apr 10 2010, 01:50 AM

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QUOTE(advocado @ Apr 8 2010, 02:04 PM)
With that kind of money investment and a 50-50 profit sharing, won't it be better to open you own kedai runcit in a housing estate or something?

Unless theres a big discount on distributor price or rental fees, then in long run it might be good. I've seen 7-11 opening in Lumut together with whole rolls of Kedai Runcit, many also 24hours. But 7-11 looks the cleanese but is also the most expensive, less choices.
*
*purely coming from a academic angle*

Don't forget, 50-50 sharing will cover your misc expenses. Maintenance? rental? .
There are alot of items you will not be able to source cheap as you do not have the purchasing power or economics or scale.
other things you need to consider is buying into the brand name, training(shortening learning curve)

Too many choices might not be a good thing either. 20/80 rules states that 80% of your profit comes from 20% of your items.
as long as you have your core fast moving products.

Generally 7-11's business model is trending towards Differentiation rather than Cost Leadership or Market Seg. so it is normal for the goods to be expensive. Only hyper market can compete in CL.
example of why 7-11 is practicing Diff. (Slurpee, Coffee, Fresh Food, ATM/Reload/Fax Services etc)

 

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