* NEW 2012 GUCCI FLORA GARDEN COLLECTION ON THE SHELF * 
♥♥♥ GUCCI FLORA GARDEN COLLECTION (GORGEOUS GARDENIA / GRACIOUS TUBERLOSE / GLAMOUROUS MAGNOLIA - 100ml (EDT) ♥♥♥The prestigious Italian fashion house of Gucci launches a new collection of fragrances under the creative director of Frida Giannini.
It comes out in May 2012 named Flora by Gucci Garden Collection. The collection includes five most important blossoms outlined on the legendary Gucci scarf designed by Vittorio Accornero for Princess Grace of Monaco. These five new editions are: Glorious Mandarin, Gracious Tuberose, Gorgeous Gardenia, Glamorous Magnolia and Generous Violet.
“It’s a sort of bouquet of scents,” said Giannini for wwd, “So Gorgeous Gardenia because I wanted to underline the gorgeously feminine side of this fragrance. Glorious Mandarin because there’s a sort of euphoria in mandarin, since it’s such a sparkly fruit.”
In the process of making these fragrances, it was very important to distinguish them from one another. The idea is that each fragrance should reflect a facet of the same woman. The fragrances come in elongated hexagonal shaped bottles with transparent rather than gold stoppers.
The face of the advertising campaign is Abbey Lee Kershaw, shot by Solve Sundsbø. The fragrances are available as 50 and 100 ml Eau de Toilette, except mandarin and violet one that will be available exclusively at Gucci flag stores as 100 ml Eau de Toilette.
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♥♥♥ LACOSTE L12.12 SERIES FOR MEN (EAU DE VERT, EAU DE BLEU, EAU DE ROUGE / EAU DE BLANC) - 100ml (EDT) ♥♥♥French tennis player Rene Lacoste created his first polo shirt in 1927. Its code is L.12.12. ("L" stands for Lacoste, the number 1 symbolizes the "Petit Piqué” material used, 2 represents short sleeves and 12 is the number of prototypes made before the final product).
Lacoste launches three new masculine fragrances inspired by their polo shirts. Three perfumes match three colors of the polos: white, blue and green.
Three new men's fragrances L.12.12. White, L.12.12. Blue and L.12.12. Green, in addition to a common sporting note, each possesses a different olfactory character. White represents simplicity, elegance and freshness, blue symbolizes intensity, aquatic life and manhood, and green stands for nature and good vibrations.
L.12.12. Blue is an intense and masculine aromatic scent of fern, which opens with peppermint extract and grapefruit, complemented with aromatic sage, orange blossom, patchouli and oak moss.
Lacoste L.12.12. design is simple and elegant with the brand’s sophistication and symbolism.
The bottles are sleek and minimalistic with a distinctive logo of the brand - the famous crocodile embroidered cloth.
The texture on the surface of the bottle reminds of that of a polo shirt.
It is available as 30 and 100 ml EDT.
L.12.12. Blue was launched in 2011.
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♥♥♥ BANG BY MARC JACOBS FOR MEN - 50ml (EDT) ♥♥♥Fragrant explosion for men is coming with a new creation by Marc Jacobs in July 2010. This is the first fragrance for men from the collection Bang, advertised by Marc Jacobs himself.
Bang was created for a “contemporary guy, who, even if he isn’t young, has a younger spirit.” Jacobs created the name first and development of the composition in cooperation with Coty followed. “I wanted to do something that I would love.” Said Jacobs. “I particularly like spice notes, especially pepper, so that became a starting place.”
Bang was created by Ann Gottlieb of such notes as black, white and pink pepper. A heart is enriched with masculine woody notes, while a base includes elemi resin, aromatic benzoin, vetiver, white moss and patchouli. The fragrance arrives in a metal flacon (50 and 100 ml EDT), 150 ml aftershave balm 150ml, 200ml body and hair bath and 75 ml stick deodorant.
The fragrance will appear exclusively in Bloomingdale`s and in Marc Jacobs’ official shops in July and will be available worldwide from September 2010.
Advertising campaign is very attractive. Marc Jacobs poses nude on a silver bed made of aluminum foil, with a large perfume flacon between his legs! Jacobs appeared in the campaign after his business partner Robert Duffy suggested him to advertise his first perfume for men by himself. “My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal.“
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♥♥♥ BVLGARI OMNIA CORAL FOR LADIES - 65ml (EDT) ♥♥♥The new, 2012, Omnia edition provides optimistic and feminine coral shades for spring.
Omnia Coral is a new version that hits the market in spring 2012 and brings us romantic floral-fruity scents full of joy.
Perfumer of the new Omnia Coral is Alberto Morillas, who also created previous Bvlgari editions: Omnia,
Omnia Amethyste, Omnia Crystalline and Omnia Green Jade, as well as other Bvlgari editions.
Omnia Coral for 2012 attracts attention with its romantic and optimistic color and composition with delicate and feminine notes combined with accentuated red berries (goji berries and pomegranate. The composition opens with bergamot and goji berries (wolfberry); a heart encompasses gentle water lily, hibiscus and pomegranate, while a base closes with a sophisticated mixture of musk and cedar.
Omnia Coral will be available in characteristic Omnia flacon, as 25, 40 and 65 ml EDT accompanied with perfumed body care products.
Among those products, we can choose among perfumed body lotion 100 ml and gentle body peeling 100 ml.
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May 10 2012, 11:37 AM
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