This is IMHO.
TM may not want to unbundle the services because I think they had already said that if other players decide to offer services using the HSBB infrastructure, those players have to offer at least 2 services. Those players cannot offer just high speed internet alone. It remains to be seen how many of the other players will offer 2 or more services later down the line.
By offering 3 services from the start, TM has already got a competitive edge against the others. If they only allow HSI, then other players may also come in and start a price war like how it has been with mobile operators. This is of course good for the consumers, but TM will lose foothold if this happens.
For the objective of increasing broadband usage in the country, the Unifi prices which are above Streamyx prices, and Streamyx prices which has not been lowered across the board will not help at all. If someone can explain how it will, I'd like to hear your opinion.
If someone (does not matter whether in the city or in a village) does not have broadband because they feel even Streamyx packages are not affordable to them (eg RM88), then how do you expect those same people to even consider Unifi packages at RM149? What digital lifestyle do they want for RM149 when they can't even afford RM88 normal broadband lifestyle?
Think about it. Forget our unlimited vs cap for a moment. Think about those who have not been able to afford broadband. What logic is there thinking that by showing them high speed downloads and videos of how a digital lifestyle may look like, these people can suddenly fork out RM149 and get it? Because it has voice also? Because it has IPTV also? If they had RM149, they would probably already have Streamyx combo + Astro for around the same price.
I also think that the Unifi packages are mostly attractive to 2 / 4 Mb users. I do not have statistics, but my guess is that majority of Streamyx users are at 1Mb. This is probably why those lower package prices are not being reduced. Again, think about it. 2/4 Mb has been around for RM140-160 for a while now. Why hasn't most 1Mb users moved to that? Most likely because they do not think that the increase in price is worth it or they don't need it. So what are the chances that same 1Mb user will consider 5Mb now? Because it is fiber? Because there is IPTV? After all, the price for 2/4Mb is roughly near the 5Mb.
I think the 1Mb users who moved to 2/4 Mb did so mostly when they were experiencing Streamyx slow down over the past 1 year or so with the hope of getting faster connections. Then there was that premium IP thing so many moved to the higher packages. But later it seems that they too continued to experience Streamyx slow down etc.
How many brand new users (never had broadband before) are going to get Unifi straight away at RM149? Most such brand new users would have had Streamyx available to them for the past few years at least. So I do not think that is the target market. The target is existing Streamyx users, especially 4Mb). Which is why Unifi is priced more than Streamyx. TM hopes that theses users will migrate to Unifi. How exactly does that increase broadband users in the country if its just the same users moving from one package to another?
If TM is serious on promoting digital lifestyle using HSBB, then the HSBB pricing should be comparable with current Streamyx pricing so that most Streamyx normal broadband lifestyle users can move on to the new digital lifestyle. The Streamyx packages must then be drastically reduced in price so that at least those who don't even have broadband now can slowly get it at a very low price and hopefully move on to the digital lifestyle in the future.
All that has been done now is to introduce "higher Streamyx packages known as Unifi" with no or very little adjustment to overall broadband prices to make it more affordable to everyone. At this rate, it seems to me that the so called new digital lifestyle is only going to increase the digital divide gap even more.
Unifi Official TM UniFi High Speed Broadbrand Thread V4, Latest:NO cap 4 unifi packages 4 now ^_^
Mar 27 2010, 06:05 PM
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