you really awake me, it really make sense.......

i will go for LG 50PJ350R, take a look of this from avsforum

"From what I remember, that samsung is a very interesting plasma (like the LGs), and it has a great video-processing with SD sources (also the LG is very good). But it has not the complete calibrations features present on all the LGs (no CMS on that samsung, and no other things - read the user manual), and that is an important thing to take in the considerations, because it is related to the picture quality. By my point of view, that thing is much more important than the energy consumption. In any case, I guess that the samsung and the LG PJ, when calibrated in the same way, both have more or less the same consumption.

Another important thing is that it looks like the black level (MML), unfortunately, this year is not so great on samsung(s). Read that review on avforums. On the LGs PJ, in a german forum it has been reported they have the same (more or less) good performances of the PK550, which is about 0.045 cm/mq (average).

Hope that help"

after studying a lot of information from the web & feed back from friends, I finally opt for a 50" LG plasma, which none of my friends using, they are using pana & samsung mostly.

the 24p/ film mode is the major issue i go for it, just cannot convince myself to pay extra couple of 1000 to go for other brand with this so called advance technolgy ...........

so far very satisfied, at leat no hizzling sound like samsung.....