ok, i'm having the same dilemma for you as well bro!

on my opinion, choose Sony if you want to use the Bravia Sync function, for me, its just for lazy people..hahaha..USB function can run from your PS3..

UNLESS, you are getting the 2010 model with Wi-fi built in..but hey, you are plugging a PS3 to your TV, all those function can be run from your PS3...besides that, i dont find any relevant features if you want to use the LCD only for PS3


samsung series 5 40" FULL HD LCD TV, LA40B53 -> 6ms response time

32 inch EX400 Series BRAVIA LCD TV -> anyone know the response time?
*EX series with motionflow is rm3k, not worth it IMHO, you can get 40" LCD TV, future LCDs with this feature will be much2 cheaper.

PQ, i go for other brand like Samsung, FUNCTIONALITY, its SONY, your decision