I'm pretty sure the stuff won't be cheap. I don't know what cheap means to you guys. But T-shirts above RM50 is NOT affordable. I looked at the SG website and most of the stuff looks suspiciously like Topman. Everything seems to be made for stick people nowdays.

At first i thought that this Uniqlo company carries very obscure underground brands that are very much in fad in Japan. But when see the catalogs, its so much same with everything being sold everywhere.

I cannot see whats so big about this brand. Maybe until the shop opens, i could gauge whats different. But till then it looks just like any Topman store.