This is really screwed up. OK....I get the purists who want a pillar-boxed image for the 4:3. But WHAT ABOUT the native SD 16:9 broadcasts? Check out some of the SD History channels: they are in SD widescreen format, but due to the stupid firmware, we get PILLAR BOX AND LETTERBOXING!! WTF? I thought that having black bard ALL AROUND the image is illegal for a broadcasting company.