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What exactly is Key Account Manager ?
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thyceult
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Mar 2 2010, 06:20 PM
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» Click to show Spoiler - click again to hide... « QUOTE(Salience @ Mar 2 2010, 04:49 PM) eg. the key customers that require the most attention therefore you have a dedicated person to layan these key accounts. eg. if you are clothes company, your key accounts can be jaya jusco, parkson or eg. if you are microsoft, your key accounts can be DELL, compaq, HP etc  +1 on the explanation. I love the word "layan". Almost makes it sinful, or "xin fu", depending on how you look at it. Haha... If I may add: Companies like Nestle (in FMCG), for example, demand not only a KAM but several key team members to support their account.
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