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 What exactly is Key Account Manager ?

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thyceult
post Mar 2 2010, 06:20 PM

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+1 on the explanation. I love the word "layan". Almost makes it sinful, or "xin fu", depending on how you look at it. Haha...

If I may add: Companies like Nestle (in FMCG), for example, demand not only a KAM but several key team members to support their account.

 

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