This may have been mentioned in some posts, but with new LEDs coming into the playing field, I just want to know which is better, based on current models availabe, and ESPN on Astro.

Please also recommend brands, am looking for 40" or 42" for bedroom. Thanks in advance, all!

Yes, target purchase is samsung series 8. Was also told by salesperson that there will be a new Sony LED to be released very soon (am sure way before the FIFA 2010) soon.

Why LED over Plasma? Was watching the Sharp Aquos "LED" LC40LE700M, and thought it was frightfully bright, even after adjusting for brightness.