gogo2 : shhhhh

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cant agree more

FW: F1 HD?‏
From: We Care (wecare@astro.com.my)
Sent: Tuesday, 23 Mar, 2010 10: 09 AM


We refer to your email of 16 March 2010.



Firstly, we regret for the delay in responding to your email.



With regard to your enquiry on the Formula 1 race we wish to clarify that Astro continues to encourage our sports content providers to provide native HD content for the HD channels. During this transition period between HD and SD television production, it is not always guaranteed to have 100% HD material on our sports channels as not every sporting event is produced in high definition. This situation is not unique to Astro as other broadcasters and content providers around the world are currently undergoing such transition.



Formula 1 is not produced in HD at any of the current circuits and our understanding is that there are no plans to up-grade this season. There may be operators around the world who are up-converting i.e., the broadcast feed received in 16:9 SD quality, enabling better up-conversion to HD. Further, the picture and sound quality of the content is greatly enhanced on the HD channels due to our improved video transmission capabilities, better video compression and newer physical technologies such as a direct HDMI connection with the television. Just like the transition from black and white television broadcast to colour television broadcast, it will take a little while more before we get to a stage where all content is produced entirety in high definition, a fact that we have acknowledged when we first introduced the HD services.



We hope the above clarifies your concerns.

We thank you for your comments and look forward to your continuous support.



Best regards,




Associate

Customer Contact Centre