QUOTE(FusioneX @ Jan 30 2010, 11:51 PM)
Yeap. Here's an ad Yasmin Ahmad did for Pat Yeoh back in the early 90's
Her surname is Liew, not Yeoh..and Yes British India is a local brand with HQ/ warehouse at Kota Damansara, and note their name is actually spelled "BritishIndia", not separated. The company's established in 1994 to rival East India Co., a Metrojaya brand and both of their shirts are manufactured in India, with some in China.
Added on November 1, 2011, 4:01 pmI've been working in the mid/ high end fashion industry for many years and it seems to me that a lot of people in the country are easily conned by spending good money buying some cheap local products/ brands.
I mean, a lot of the local brands try to sell their stuffs nearly as much as imported brands, with only a fraction of their quality, and that seems ridiculous to me. All the company needs to do is hire a few merchandiser and get their supplier from any factory in Guangzhou and then hire a few agencies/ in house designer to design the branding and a few visual merchandiser to design the store's outlook and with some nice marketing and PR strategies, they can easily give you the impression that this is a very serious brand from overseas and thus selling their stuffs at 10 times the price they deserve.
Of course there're local brands that still care about quality, but not much, really.
In a lot of cases, the local distributor gains the right to sell certain overseas brand in the local market and as time goes on they gain more and more control over the brand and whatever they do (design, quality, strategies, etc) is entirely up to them and the oversea HQ normally don't even care. A few such example is B.U.M Equipment and the female lingerie brand Wacoal. Sometimes you spend a lot of money thinking you're buying a high end branded imported shirt, but truth is, a lot of those brands are now 100% M'sian control, M'sian development and M'sian quality.
There are also a few local brands trying to imitate an already successful overs brand and register the brands locally with similar name, logo and image. One perfect example is Diesel shirts M'sia has nothing to do with the successful Diesel brand in Europe (originally founded in Italy).
And of course, these local brands don't even need a single fashion designer under their belt (they don't even design their own products, duh!). Their so called "design and development" process only involve a few merchandiser (usually of fashion design background) flying to china and select a few items and comment on minor changes (i want this design in purple and black, i want the sleeves to be a little bit shorter, etc) and ask the OEM factories to produce a certain amount of the items and put on their brands. And of course, coming from a family doing one of such businesses, I was already well aware of this since 10 yrs old, and i assume most of you guys already know this is how it works.
I totally don't mean to spread any hates here but the whole point of sharing this is so that the next time when you spend your hard earned money on any products, it's good for you to know the brand stories, and whether they deserve your money. This is important as most of the local business don't even seem to care about improving their qualities.
This post has been edited by darkprince1781: Nov 1 2011, 04:30 PM