Added on January 24, 2010, 2:05 amForte's age only about 1 & a half year since it was launched in Korea. Reliable & long lasting car? i guess no one knows the answer just yet..time will tell. u should have faith on it

Reliability/long lasting depends on a variety of factors. I've known people who drive their Spectra for over 5 years and there's no major problem happened. Sometimes it's just a variety of factors... driving styles, maintenance methods etc.
No car manufacturer will make themselves a shitty car and sell it. In a business sense... it's just marketing suicide. Even when Japanese cars made it over the US, they were looked down initially but later on they proved to be one of the most reliable cars in the market.
The Americans didn't like Japanese products in the first place (they were viewed as cheap cars and had no place to compete with cars coming from GM) thats why we had Honda=Acura, Toyota=Lexus, Nissan=Infinity (each maker's luxury branding) as today
The important thing is, all the forte owners and would-be owners are taking a chance with the Forte. Perhaps it's time we gave it a chance just as the Americans gave "Acura", "Lexus", and "Infinity" their chance.
In short, Kia has taken a big step by hiring Peter Schreyer as the Design Director to make the car more appealing to the market. The platform is not the same as their previous models and according to reviews, the Forte is giving other Japanese makes a run for their money.
True, the stigma of being a Korean car will remain in those who aren't willing to give it a go.
All I know is that... when I first looked at the car... it really did "leave me speechless"
I shall keep my mind open and research more, i just start to research more into this car for 2 days, soon will go to showroom and check it out. Thanks again